We are offering straightforward and effective website speed optimisation services across the UK. A slow website not only frustrates visitors but also badly impacts your search rankings and conversion rates. That's why we are helping UK businesses: improving their website performance and resolving the issues that slow things down. However, our team makes sure your website is loading fast, smoothly, and ready to meet users’ expectations.
Website Speed Optimisation Services in the UK
Why Speed Matters
Most users wait for under three seconds to load a website, and if it doesn't, they'll likely bounce and never visit again. That's why no one can like a slow website. On the other hand, a slow website makes your business look outdated or untrustworthy, and that's the last thing you want. Before performance optimisation, we run a full website audit using the latest and most modern automated tools to scan for issues and then suggest high-priority fixes. Whether it's large image sizes, unnecessary code, server-side issues, or too many plugins, we point out the causes and clean things up without overcomplicating the process.
Custom Fixes
Speed optimisation isn’t a one-size-fits-all job. Every website is built differently, so we treat each one with a fresh eye. Once the audit of your website is done, we apply the fixes practically by compressing images, minifying the code, reducing server response time, enabling caching systems for both server and browser, and using custom code snippets. We are also providing ongoing advice to maintain the website speed and those improvements over time.
If you’re unsure where to start, don’t worry! Web Apto is here to guide you. We'll tell you what needs to be fixed, why these fixes matter, and how the fixes will be beneficial for your business. Whether your website needs a quick tune-up or a deep clean, our focus is on creating a faster and better experience for visitors.
Website Speed Optimisation Plans
Speed Optimisation Basic Plan
(For Small & Local Websites)
£199/ One Time
- Initial Speed Audit & Analysis
- Image Compression & Optimisation (Up to 200 Images)
- Minification of CSS, HTML & JavaScript Files
- Browser Caching Setup
- GZIP Compression Configuration
- Brotli Compression Configuration
- Database Optimisation (Cleaning & Optimisation)
- Basic Mobile Responsiveness Improvements
- Performance Report (Before & After)
Speed Optimisation Pro Plan
(For Medium-Sized & eCommerce Websites)
£499/ One Time
- Comprehensive Speed Audit & Analysis
- Advanced Image Optimisation (Unlimited Images with WebP Conversion)
- CSS & JavaScript Minification & Defer Parsing
- Lazy Loading Implementation for Images & Videos
- Content Delivery Network (CDN) Integration & Configuration
- Advanced Database Optimisation (Tables, Revisions, Cleanup)
- Mobile & Desktop Performance Improvements
- Third-Party Script Optimisation (e.g., Google Analytics, Fonts)
- Monthly Performance Monitoring (1 Month)
- Detailed Performance Report (Before & After)
Speed Optimisation Enterprise Plan
(For Large & High-Traffic Websites)
- In-Depth Speed & Performance Audit (Full Website Analysis)
- Customized Speed Optimisation Strategy
- Complete Code Optimisation (HTML, CSS, JavaScript)
- Critical CSS Generation & Inline Optimisation
- Server & Hosting Optimisation (Dedicated/VPS Optimisation)
- Database Scaling & Optimisation (For High-Traffic Sites)
- Plugin Optimisation & Removal of Unnecessary Scripts
- CDN Configuration & Multiple Server Locations Setup
- Real-Time Monitoring & Reporting (Monthly Reports)
- Continuous Optimisation & Support (Ongoing Service)
Hear From Our Happy Clients
Jason Wills
eCommerce (Clothing)
“My site was super slow and customers were dropping off before even seeing my products. These guys jumped in, cleaned it all up, and now it loads in a flash, even on mobile. Sales actually picked up the same week. Can't thank you enough!”
⭐⭐⭐⭐⭐
Aisha Khan
Health & Wellness Blog
“I was struggling with my blog taking forever to open, especially the images. Got in touch with Web Apto after a friend's suggestion. They sorted everything out fast and even helped me understand what was causing the issue. Really good experience!”
⭐⭐⭐⭐⭐
Robert Flynn
Local Services (Plumbing)
“My site was slow and I thought I needed a full rebuild, but turns out it just needed some tuning. These folks knew what they were doing; pages load quick now and I'm getting more calls. Big win for a small business like mine.”
⭐⭐⭐⭐⭐
Olivia Turner
Digital Marketing Agency
“I usually fix site stuff myself but this one had me stumped. Brought them in and boom, site's loading twice as fast. Clients noticed it too. Didn't expect that kind of result so quickly.”
⭐⭐⭐⭐⭐
Martin Doyle
Education (Online Courses)
“Students were complaining the course pages were taking ages to load. Web Apto jumped in, handled all the techy stuff behind the scenes, and now everything runs smooth. Zero complaints since. Proper job, that.”
⭐⭐⭐⭐⭐
Why Choose Us
At Web Apto, we don’t just promise faster websites—we deliver real results backed by experience, tools, and a practical approach. Here’s why businesses across the UK trust us to speed up their websites:
- Proven Track Record
We've optimised websites of all sizes and industries, helping clients reduce load times and boost user engagement.
- Comprehensive Audit
We start with a full performance check to identify what’s slowing your site down, ensuring nothing important gets missed.
- Real-World Fixes
From image compression to script management, we apply practical, effective changes that improve speed without breaking functionality.
- SEO-Boosting Approach
Speed plays a big role in search rankings. Our methods align with SEO best practices to help improve visibility on Google.
- No Tech Jargon
We explain everything in plain language so you understand what’s being done and why—it’s your site, after all.
- Ongoing Support
We don’t disappear after the fix. We’re here if your site needs updates or support to keep things running smoothly over time.
Frequently Asked Questions
Website speed optimisation is the process of improving your site’s load time and performance.
We start with a full speed audit that analyzes your site’s code, images, server response time, and third-party scripts to identify all performance issues.
No, your design and content will stay the same. We only work on performance-related improvements like file compression, script handling, and caching.
Most sites are optimised within 2 to 5 working days, depending on the website size and complexity. We’ll give you a clear timeline before starting.
Yes, we make improvements for both desktop and mobile, including mobile responsiveness and performance enhancements across all devices.
Absolutely. We provide a before-and-after performance report using trusted tools like GTmetrix, PageSpeed Insights, and WebPageTest.
Yes, we compress and convert images (including WebP format) without losing quality, which significantly improves loading speed.
Yes, we work with WordPress, custom-built sites, and most major CMS platforms. Each site gets a tailored optimisation approach.
Yes, page speed is a ranking factor. A faster website improves SEO performance, helping your site rank better in search results.
Yes, we offer monthly monitoring and ongoing support packages to keep your website performance stable over time.